If you've ever felt overwhelmed by packaging design, your feelings are completely justified! There's a lot to consider when diving into the process, and many moving parts that need to align perfectly for successful execution. In a world of pixel based designs, packaging moves far beyond the resolution of a screen; it's an intensely tactile practice that involves hands-on work with dielines, color selection, substrates, and finishes to ensure everything comes together flawlessly.
Here's my number one hack for smoother packaging projects – get your hands on the right tools and resources. However, in an industry that can be somewhat secretive, these can be challenging to discover. Therefore, I've compiled a roundup of all my favorite resources. Investing in these has expedited my packaging process and empowered my clients by giving them the understanding and control they need over the process.
[ 1 ] PAPER
Starting strong with my favorite way to source the perfect paper and substrates: sample packs! Most leading paper manufacturers sell comprehensive catalogs that include a breakdown of their entire range, detailing names, weights, colors, and more. Since many of my clients are based too far away to meet up for a preview session, I often recommend that they get themselves a sample book too. This way, we can reference materials together, and they can see and feel the paper themselves before even doing a test print. It sure beats spending hours in a shop looking through samples.
G.F Smith, Full Collection Book
Fedrigoni, Paper Box
Arjowiggins, Sample Packs
[ 2 ] COLOR
Selecting the right colors for packaging is crucial for brand recognition, and tools like Pantone books and color dictionaries are invaluable in this process. Pantone books provide a comprehensive spectrum of precise shades, ensuring consistency across print runs, while a color dictionary offers insights into color psychology and trends, helping to understand the emotional and cultural impact of colors. Together, these tools enable the creation of a color scheme that aligns with a brand's identity and resonates with the target audience, turning packaging into a strategic tool for visual communication and marketing. 
Pantone, Swatch Books
A Dictionary of Colour Combinations Vol 2
Color Diary Japan
[ 3 ] FINISHES
When it comes to choosing finishes for packaging, having tangible examples to refer to can make a significant difference. Many print houses and finishing companies understand this need and offer sample packs to aid in the selection process. For instance, a company like Jott Paper Press provides a sample pack showcasing their range of print techniques. This hands-on approach allows designers and clients to physically experience the textures and visual effects of various printing methods, aiding in making informed decisions.
These sample packs are more than just practical tools; they are a gateway to exploring creative possibilities, helping to narrow down choices that align with the brand's vision and the product's appeal. By utilizing these sample packs, designers can confidently select finishes that elevate the packaging design, ensuring it stands out in the market while resonating with the target audience. For a full list of print houses and letterpress studios, check out my Business Resource Directory.
Foilco UK, Index
Jot Press, Sample Pack